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Springer Verlag 9783319686714 |
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Transgenerational Marketing (1 Angebot) This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by d... |
Springer Verlag 9783030339258 |
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94% |
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Transgenerational Marketing (1 Angebot) This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by d... |
Springer Verlag 9783030339289 |
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94% |
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Springer Verlag 9783030476991 |
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Springer Verlag 9783031370496 |
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Josef EUL Verlag 9783844102581 |
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Visible Costs and Invisible Benefits (1 Angebot) This book examines the historic role of professional and demanding military customers in industrial development. Particular emphasis is paid to public procurement of military equipment as a catalys... |
Springer Verlag 9783319883601 |
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Springer Verlag 9783030857004 |
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Springer Verlag 9783030856977 |
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Springer Verlag 9783031443688 |
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Springer Verlag 9783031578038 |
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Strategy and Communication for Innovation (1 Angebot) This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovat... |
Springer Verlag 9783319495408 |
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Quo Vadis Journalistenausbildung? (1 Angebot) Was brauchen Nachwuchsjournalisten, um für die berufliche Realität vorbereitet zu sein? Dieses Buch gibt sowohl aus wissenschaftlicher als auch aus praktischer Sicht Aufschluss darüber, welche Inha... |
Springer Verlag 9783658231224 |
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Springer Verlag 9783319021164 |
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Springer Verlag 9783319117249 |
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