entrepreneur  (2 309 Angebote unter 17 259 926 Artikeln)

A Critical Approach to New and Existing Paradigms

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by d...

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by d...

The Interaction of Innovation, Entrepreneurship and Technology Transfer

Evidence from East Germany and Poland

The promotion of entrepreneurship in higher education appears in the political spectrum as a new economic policy arena. In this field policy blanks and new kinds of problems need to be addressed. S...

This book examines the historic role of professional and demanding military customers in industrial development. Particular emphasis is paid to public procurement of military equipment as a catalys...

This edited volume contributes to the ongoing research and practice on applying performance management to university governance. A comparative approach and international perspective of the issue is...

This edited volume contributes to the ongoing research and practice on applying performance management to university governance. A comparative approach and international perspective of the issue is...

A Step-by-Step Guide for Researchers and Inventors

Industry and Innovation: Textile Industry

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovat...

Was brauchen Nachwuchsjournalisten, um für die berufliche Realität vorbereitet zu sein? Dieses Buch gibt sowohl aus wissenschaftlicher als auch aus praktischer Sicht Aufschluss darüber, welche Inha...

A Multidisciplinary Italian-Pakistani Project

Learning from Buurtzorg Nederland