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Social Computing and Social Media. Communication and Social Communities (1 Angebot) 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II |
Springer Verlag 9783030219048 |
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Logickeyboard LKB-MCOM4-A2M-UK |
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Effectiveness of Social Media Communication (1 Angebot) Despite the fact that most companies have embraced social media as part of the marketing mix, there still remains a significant lack of knowledge as to what drives communication effectiveness in th... |
Josef EUL Verlag 9783844104783 |
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Logickeyboard LKB-MCOM4-A2PC-UK |
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Springer Verlag 9783319247007 |
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Springer Verlag 9783319344904 |
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