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| Artikel-Nr.: 5667A-9783000660320 Herst.-Nr.: 9783000660320 EAN/GTIN: 9783000660320 |
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| The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids: To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically founded principle that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book. Weitere Informationen: | | Author: | Stefan Wachtel | Verlag: | executive modus press | Sprache: | eng |
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| Weitere Suchbegriffe: ratgeber recht, beruf, finanzen, principle, speaking, politics, conviction, media coaching, Pyramid Principle, logic, speech, rhetorics, executive coaching, information |
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