| ![](/p.gif) |
![](/p.gif) |
| Artikel-Nr.: 5667A-9783319367699 Herst.-Nr.: 9783319367699 EAN/GTIN: 9783319367699 |
| |
|
| ![](/p.gif) | ![](/p.gif) |
![](/p.gif) | This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world. Weitere Informationen: ![](/p.gif) | ![](/p.gif) | Author: | Niklas Schaffmeister | Verlag: | Springer International Publishing | Sprache: | eng |
|
| ![](/p.gif) | ![](/p.gif) |
![](/p.gif) | | ![](/p.gif) | ![](/p.gif) |
![](/p.gif) | | ![](/p.gif) | ![](/p.gif) |
| |