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| Artikel-Nr.: 5667A-9783319837123 Herst.-Nr.: 9783319837123 EAN/GTIN: 9783319837123 |
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![](/p.gif) | This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. Weitere Informationen: ![](/p.gif) | ![](/p.gif) | Author: | Arthur Asa Berger | Verlag: | Springer International Publishing | Sprache: | eng |
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