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| Artikel-Nr.:
5667A-9783642544002 Herst.-Nr.:
9783642544002 EAN/GTIN:
9783642544002 |
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| Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Weitere Informationen: | | Author: | Ralf T. Kreutzer; Karl-Heinz Land | Verlag: | Springer Berlin | Sprache: | eng |
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| Weitere Suchbegriffe: Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Branding (wirtschaftlich), Marke / Branding, Marketing / Branding, Absatz / Marketing, Marketing, Vermarktung, Digitalization; Marketing Management; social media; Zero Gravity, Branding, Digital Darwinism, Digitalization, Marketing Management |
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