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| Artikel-Nr.: 5667A-9783658087876 Herst.-Nr.: 9783658087876 EAN/GTIN: 9783658087876 |
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![](/p.gif) | Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Weitere Informationen: ![](/p.gif) | ![](/p.gif) | Author: | Benjamin Krischan Schulte | Verlag: | Springer Fachmedien Wiesbaden GmbH | Sprache: | eng |
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![](/p.gif) | Weitere Suchbegriffe: Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Kauf - Käufer - Ratenkauf, Kaufvertrag, Vertrag / Kaufvertrag, ConsumerBehavior; Consumerlock-in; Explorativepanelstudy; Pathdependance; Servicerelationships, Consumer behavior, Consumer lock-in, Explorative panel study, Path dependance, Service relationships |
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