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| Artikel-Nr.: 5667A-9783662614204 Herst.-Nr.: 9783662614204 EAN/GTIN: 9783662614204 |
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![](/p.gif) | This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future. Weitere Informationen: ![](/p.gif) | ![](/p.gif) | Author: | Christine Erlach; Michael Müller; Karin Thier | Verlag: | Springer Berlin | Sprache: | eng |
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![](/p.gif) | Weitere Suchbegriffe: Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Interkulturelle Kommunikation, Kommunikation (Mensch) / Interkulturelle Kommunikation, Kommunikationswissenschaft, Business / Management, Management, Organisation, Organisationstheorie, Öffentlichkeitsarbeit, PR, Public Relations, Management / Strategisches Management |
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