Inter-organisational Design of Voluntary Sustainability Initiatives

Conceptual aspects of voluntary sustainability initiatives in the context of proactive sustainability strategies for supply chains.- Theoretical aspects of designing voluntary sustainability initiatives for supply chains.- Initial framework: a resource-based view of institutional entrepreneurship in the design of voluntary sustainability initiatives for supply chains.- An exploratory study of the institutional entrepreneur's resources in the design of legitimised voluntary sustainability initiatives for supply chains.- Development of the research model: resources, the design of voluntary sustainability initiatives for supply chains, and legitimacy.- A confirmatory study of the institutional entrepreneur's resources in the design of legitimised voluntary sustainability initiatives for supply chains.- Conclusion, further research and implications for business practice.