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| Artikel-Nr.:
5667A-9783834927682 Herst.-Nr.:
9783834927682 EAN/GTIN:
9783834927682 |
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| Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution. Weitere Informationen: | | Author: | Adele J. Huber | Verlag: | Betriebswirtschaftlicher Verlag Gabler | Sprache: | eng |
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| Weitere Suchbegriffe: Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Europa / Gesellschaft, Wirtschaft, Technik, Verkehr, Absatz / Marketing, Marketing, Vermarktung, marketing; Organizational Capabilities; Organizational learning theory; Scale development; Brand strategy, Organizational capabilities, Organizational learning theory, Scale development, brand strategy |
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