Effective Change Communication

Prof. Dr. Veit Etzold is Germany's number one speaker and consultant for strategy communication and storytelling. After a career in strategy consulting (BCG) and a number of other fields, he now advises a number of DAX corporations, mediumsized enterprises, banks, consultancies, and start-ups. With ten Spiegel bestsellers, Prof. Etzold is also one of the most successful thriller authors in Germany. He holds a doctorate in media sciences and an MBA from the IESE Business School. In addition, he teaches marketing, sales, strategic management and storytelling at the Aalen University of Applied Sciences in Baden-Württemberg, where he also heads the Competence Centre for Neuromarketing. His podcast 'To Tell is to Sell - als Fu?hrungskraft endlich richtig verstanden werden' ['To Tell is to Sell - How to finally be understood as a manager'] was one of the ten most successful business podcasts on iTunes on its launch. Also published by GABAL is Prof. Etzold's previous (German-language) guide to strategy, entitled Strategie: Planen, erklären, umsetzen [Strategy: Plan, explain, implement].